Job Description

Overview

Grown Ups Earned Communities, Senior Manager (Temp 1 year)

Join to apply for the Grown Ups Earned Communities, Senior Manager (Temp 1 year) role at the LEGO Group. LEGO Consumer & Shopper Engagement is at the forefront of delivering exceptional consumer support globally, focusing on social media interaction, fandom engagement, shopper assistance, and two-way relationships across touchpoints.

Responsibilities

• Support the strategy development and own the execution for community management for all grown-up audiences on the LEGO Groups earned digital platforms, including social media and video channels, as well as ratings and reviews across apps and retail touchpoints.
• Foster thriving communities and maintain healthy channels through engagement and moderation on social media and earned platforms, tailoring efforts to audience segments to drive advocacy and membership and enable direct, lasting relationships with the LEGO Group.
• Motivate and lead an international team of 10-14 community leads and community engagers; set direction, support development, and coach for performance.
• Collaborate with Global Social Media, eCommerce, Corporate Brand Communications, LEGO Agency, local markets, and external partners to strengthen brand engagement across the LEGO Ecosystem.
• Collaborate with partners to pre-empt, manage and mitigate brand risk on high-reach platforms, including agile management and swift resolution of potential challenges.
• Contribute to social media tooling and moderation strategies by working with the Community Moderation Manager, digital/social product teams and external partners to optimize safety, productivity, and engagement opportunities (experience with tools like Sprinklr is advantageous).
• Use a data-driven approach with Analytics and Insights to track KPIs and ensure the team enables business value.

Qualifications

• Significant and proven experience in a similar role (Digital Marketing, Social Media, Community Management) within a global organization.
• Extensive experience across social media, video platforms and apps with understanding of audience needs, platform capabilities, and cultural relevance.
• Proven people leadership with ability to motivate and develop high-performing teams.
• Ability to monitor trends and evaluate platforms, tools, and partners to advance digital consumer engagement.
• Familiarity with online safety considerations, risk assessment, and crisis management in digital spaces.
• Strong collaboration, presentation and communication skills.

Details

• Employment type: Full-time
• Seniority level: Mid-Senior level
• Job function: Other
• Industry: Manufacturing
• Location: Boston, MA (1001 Boylston St). Hybrid work model: ~3 days in the office per week.
• Salary: USD $124,000 $187,000 (range varies by responsibilities, benchmarks, and constraints).
• Travel: Domestic and international travel may be required.
• Other: LEGO Group is committed to equal employment opportunity and maintains safety, safeguarding, and accessibility commitments; diverse, inclusive culture; drug screening as part of a drug-free workplace policy.

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